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MERCURY LEARNING and INFORMATION provides print and digital content in the areas of science and medicine, technology and computing, engineering, and mathematics (STEM disciplines) designed for the professional/reference, trade, library, higher education, career school, and online training markets. We embrace both traditional and innovative publishing models designed to accommodate the needs of the intended audience by using the appropriate delivery methods.

Data Visualization For Business Decisions Third Edition Book CoverData Visualization For Business Decisions

Third Edition

Andres Fortino

ISBN: 9781683925958
Pub Date:  July 2020
Specs: 7 x 9   Paperback
Pages: 150
Price: $49.95


This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.



1: The Labs. 2: The Case Study. 3: The Analysis Tool. 4: Story. 5: Signs. 6: Purpose. 7: Perception. 8: Method. 9: Charts. 10: Case Study Document. 11: Case Study Solution. Appendix. References. Index.


Includes companion files with videos, sample files, and the slides used in the examples from the book


Andres Fortino, PhD leads his own company, Fortino Global Education, and is an adjunct faculty member at the NYU School of Professional Studies, where he teaches courses in Business Analytics, Data Mining, and Data Visualization. Dr. Fortino has published eight books and has received many honors, including IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures.